Effective market access for products and services is essential to the medical device sectors. Several factors are essential to attain that goal, developing the products and services that the Middle Eastern and Gulf markets need, setting the right price to secure reimbursement and market uptake, presenting  a proposition that is aligned with market expectations, and effective communication of the products’ differentiation.

From discussions with each client, MIAT identifies the product and portfolio strategy that is the best fit and adds the most value both today and in the future. MIAT can create next steps and allocate potential partners that engage with clients’ challenges to deliver the strategic review, diagnosis, and solutions required to maximise value from commercial operations.